Friday 14 September 2007

Too much data

You know what it's like. Your email Inbox is overloaded, your postbox is full, the list of things to do sitting next to you on your desk just gets longer and longer.

Information overload.

What do you do about it? Well if you're like most of the population you probably bury your head in the sand and go for a nap / cup of tea / run / holiday...

But some people do cope. More than cope, they succeed in getting on top. How so? They have the same lists as you do, maybe longer.

The key is prioritisation. Finding the top 200 things on a list of infinite possibilities, and then doing the 2 or 3 most significant.

It is absolutely the same for businesses.

Companies are being overwhelmed by huge big shiny pieces of technology which will be defunct next year, holding wonderful data which will be useless if it isn't being used.

A lot of analysis of that data is destined to confuse. Either that, or simply present raw data in a 'useable' format.

Organisations who get it really wrong conduct analysis at department level or in a division.
Different departments using data in different ways depending on their own set of objectives.

Finding the 2 or 3 'nuggets' which can make the biggest financial impact and strategically set the direction for the business at the highest level is critical to success. The work each department does is then a function of that direction.

A common goal grounded in data.

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